Playtech will partner with BetVictor Group to supply online casino content across the UK.
Under the new Playtech agreement, the popular provider’s content will be available to all BetVictor Group brands in the UK, including BetVictor, Parimatch and Heart Bingo. Playtech products will also be available on the BetVictor Group’s TalkSport Bet website when it launches.
BetVictor Group customers will have access to the full range of games, as well as the Playtech messenger and promotions. Notably, BetVictor Group brands will have access to three Playtech slots dedicated to the 2022 FIFA World Cup at once, which will hit the market at the same time as the tournament starts.
The partnership between Playtech and BetVictor Group was the first collaboration between the two companies. George Voyatzis, Playtech’s VP of Commerce, commented: “We are delighted to be partnering with BetVictor, one of the world’s leading gaming companies. This partnership is of great strategic importance to us, as it provides a unique opportunity to introduce our innovative content to even more players. Building and maintaining close partnerships with other industry leaders is vital to Playtech’s success, and as such, we are pleased to have a new agreement with BetVictor, whose goals are in many ways the same as ours.”
BetVictor’s Director of e-Gaming Turlow Lalli also said: “Playtech is one of the key players in the gambling industry, and therefore we are pleased with our new partnership. Thanks to him, we will be able to significantly expand the range of our online casinos in the UK. We hope that it will continue in the future, thanks to which we will be able to open new markets for ourselves together, providing our customers around the world with the most interesting and innovative content.”
