The PlayStar online casino brand gained market access in the US state of Indiana through an expanded partnership with Caesars Entertainment. In accordance with the document, the operator will expand its activities in this territory if gambling is legalized there. PlayStar’s US operations are supported by the Gaming Innovation Group.
Currently, online gambling in Indiana is limited to sports betting only. However, last week the state released a report detailing the amount of revenue that can be generated from casinos. Revenue is forecast to reach $469 million in the industry’s first year of operation and rise to $830 million in its third year of operation.
The market access agreement came just weeks after PlayStar made its US debut. The operator has set up its online casino in New Jersey. The company also plans to launch active operations in Pennsylvania at the end of 2022. This will happen subject to the completion of the brand licensing process.
PlayStar co-founder and business development director Adam Noble commented: “Although it has only been a few days since our launch in New Jersey, we have already seen very promising results. We are very confident that this success will be repeated in the Indiana market.”
According to Noble, obtaining permission to operate in territories that are just in the process of enacting laws to regulate gambling increases the prospect of development in this region. The company will be able to enter the legal state market from the first day of its operation.
In addition, a representative of PlayStar stated that his company continues to adhere to the strategy of focusing on casino development. Additional activities such as sports betting are of secondary importance to the company.
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