Developer Play’n Go continues to expand its presence in the Italian regulated market. The popular local operator Lottomatica has become another partner of the provider.
As part of the deal, casino players will be able to experience Play’n Go content for the first time, which includes titles such as Book of Dead, Tome of Madness and Rise of Olympus. In the future, the provider plans to add other machines to the list of available ones.
Alessandro Rainaldi, senior product development, betting and digital manager at Lottomatica, said his company is always ready to add popular games to its portfolio. In this sense, according to the functionary, Play’n Go suits the operator as well as possible.
Rainaldi also added: “We know how few suppliers have such extensive experience in regulated markets. Our content specialists were impressed with how deeply the provider understands the needs of local players. Play’n Go slots are some of the most fun on the market and our customers will definitely love them.”
Along with the aforementioned games, Play’n Go has also announced plans to launch unique localized content in Italy. The plot and bonuses of such slots are based on the location of the customers.
Magnus Talin, Head of Global Sales at Play’n Go, added: “We are always looking to work with world-class operators in the most important regulated markets. This partnership with Lottomatica fits the bill perfectly.”
Talin also said that both companies share a strong belief in the responsible and sustainable creation of great entertainment, with plans to work closely together on these priorities in the coming months and even years.
Emily Zamponi, Play’n Go’s regional director for Southern Europe and Latin America, said the addition of “another top-notch Italian operator” highlights how much the studio’s games are in demand in the region.
Recall, only yesterday there was news about the debut of Play’n Go in Las Vegas.
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