The revamped MGM Resorts loyalty program is back in action to increase audience reach and expand the brand’s influence. So, from June 30 to July 11, the company organized a mass action in the very center of Las Vegas.
MGM Rewards has launched a “Wild Wild Quest” where participants have to search for hidden QR codes all over the Las Vegas Strip. Found and scanned QR codes will be transferred to a web page where people can take part in the drawing, getting a chance to win one of 100 prizes.
As the main gift, the lucky winner will receive a trip to Las Vegas on a private jet, accompanied by R&B singer Usher. In addition, the winner will also receive three nights in the penthouse suite of the Aria Sky Suites luxury holiday home overlooking downtown Las Vegas, two VIP tickets to Usher’s new Dolby Live show, and $15,000 in cash.
Other prizes available include the MLB World Series Package and the 2023 Big Game Package, the winners of which will receive two tickets to Game 1 of the 2022 World Series of Poker and two tickets to the US Football Regular Championship Final (Super Bowl).
QR codes will be placed at nine MGM Resorts properties across the strip. The following casino resorts and hotels will participate in the campaign: Bellagio, Aria, MGM Grand, Mandalay Bay, Park MGM, The Mirage, New York-New York, Luxor and Excalibur. Signposts located at each venue will help locate local QR codes.
For those unable to visit Las Vegas in person during the promotion period, there will be a chance to search for codes in the MGM Rewards TV commercial broadcast nationwide and online. In addition, registration in the draw is also available by e-mail (no more than six entries per person).
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