Entain Creates NFT to Fight Gambling Addiction

NFT casino

The Entain Foundation in the US has created a series of nine NFTs under the label of responsible gaming. As conceived by the company’s management, the action should raise citizens’ awareness of gambling problems and educate vulnerable categories of the population to resist the risks associated with them.

Created in collaboration with Enlighting Media, NFTs deliver crisp, vibrant 2D and GIF images. They illustrate the nine markers of irresponsible play. Each is perfectly familiar to many casino lovers.

Among the most interesting NFTs are visual elements such as calendars that help users understand how often they deposit. Also impressive are the images of eyes blinking from insomnia, tired from the endless night game.

NFTs are compatible with the Entain Foundation US app, which was developed to raise awareness of gambling problem. Gamble Responsibly America offers practical tools as well as help and advice to those with potential gambling difficulties. The company’s management is constantly improving the efficiency of the application.

Martin Lika, Entain’s Senior Vice President of US Regulation and Responsible Gaming and Trustee of the Entain Foundation US, commented on the NFT release:

“Education and awareness-raising are at the heart of the Entain Foundation US preventive approach to encouraging action against gambling addiction. These NFTs are a memorable and easily digestible way to teach people to recognize the nine major markers of gambling addiction.”

NFTs can be purchased from OpenSea, the largest marketplace for such content. Proceeds from their sale will be transferred to the Charles Oakley Foundation. This is a well-known organization that fights poverty, gambling addiction and hunger in the United States.

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