BetMGM has entered into a deal with Play’n Go that will allow its customers in New Jersey to access the provider’s games. The scope of the partnership agreement is not limited to this state.
Both companies announce plans to jointly expand to other US territories. In the near future, they plan to begin active operations in Michigan.
Commenting on the deal, Magnus Olsson, chief commercial officer of Play’n Go, noted that his company has only been in the US for a few short weeks, but has already managed to pick up a remarkable growth rate.
He also said: “BetMGM needs no introduction as it is one of the most trusted names in the US gaming industry. The partnership reached gives a large New Jersey audience access to some of the world’s most popular online slots, including Book of Dead.”
According to the functionary, at the moment Play’n Go is going through a truly “meaningful time” in North America. The provider recently exhibited for the first time at G2E, and its content has already performed well in New Jersey and Ontario. The development team is fully focused on making it the preferred casino entertainment provider in regulated markets across the region, as it already is in Europe and Latin America.
Meanwhile, operator BetMGM recently debuted its innovative advertising campaign spearheaded by Oscar-winning actor Jamie Foxx. A batch of marketing videos called “It’s On” is presented as an episodic series and currently airs on the Friday Night Football NFL slot.
In the first episode, the actor met with many television and sports stars, consulting with them about the prospects for certain bets. What happens in the next episode is still a mystery.